Shandong Cable to Deploy Cloud-enabled TV Platform for Live and On-Demand TV

Shandong Cable to Deploy Cloud-enabled TV Platform for Live and On-Demand TV Image Credit: Ericsson

Ericsson and Inspur Software Group, a leading cloud computing and big data service provider, have forged a multi-year strategic partnership to deliver innovative TV services at web speed to China, the largest pay TV market in the world.

Ericsson and Inspur will collaborate to develop a best-of-breed, cloud-enabled TV platform for operators in the burgeoning Chinese market using Ericsson's  end-to-end MediaFirst solution suite.

Shandong Cable Network, the largest operator in the Asia Pacific region and one of the largest in the world, will be the first to deploy the new TV platform in China. The new service will deliver live and on-demand TV content to 20 million subscribers in 17 cities across the Shandong Province.

As part of the agreement, Inspur will integrate Ericsson's end-to-end MediaFirst solution suite within its media portfolio. It will deploy Ericsson MediaFirst TV Platform on Inspur's advanced set top box and home gateway solution, and Ericsson MediaFirst Video Storage and Processing Platform (VSPP) on Inspur's market leading hardware solution.

Ericsson MediaFirst TV Platform is a software-defined, next-generation, cloud-based TV platform that provides a converged multiscreen experience including Pay TV in-home, TV Everywhere and OTT services.

Elisabetta Romano, VP and Head of Media Solutions, Ericsson
Now, more than ever, consumers want and expect TV on their terms. A personalized, multi-screen offering is considered table-stakes for operators who want to succeed in a marketplace like China, which is home to 245 million subscribers. 

Huang Ping, CTO, Shandong Cable Network 
Our customers have access to an unprecedented amount of choice and content through their mobile devices. The increasing demand for round-the-clock, personalized video services that are easy to discover, engage with and enjoy is at an all-time high.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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