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Ericsson's New Virtualized Video Platform to Help Operators Deliver UHD, VR & AR Services

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Ericsson's New Virtualized Video Platform to Help Operators Deliver UHD, VR & AR Services Image Credit: Ericsson

Ericsson launches MediaFirst Management Controller and a new version of the Ericsson MediaFirst Encoding Live 8.1, offering a fully virtualised processing solution for new services in areas like Ultra HD, virtual and augmented reality, along with new revenue generating opportunities like dynamic ad insertion.

Operating on any platform including pure software, common off the shelf (COTS) server hardware, private and public cloud, the flexibility breakthrough addresses complex configurations by taking control of all processing elements, using a service-based approach that secures operations and optimizes service quality.

Ericsson said that the MediaFirst Management Controller simplifies the transition to software-based architecture, providing a unified access point for Ericsson MediaFirst Video Processing products including Encoding Live, On Demand, Packaging, and Stream Processing.

It allows operators to move away from a restrictive, monolithic approach towards a more agile service-based allocation, which streamlines application management and deployment across many services and clusters, said Ericsson.

The new management platform offers centralized visibility, configuration and control, along with flexible failover and licensing management for MediaFirst Video Processing applications; it can also adapt to dynamically changing environments, whilst balancing cost control.

MediaFirst Video Processing Encoding Live 8.1 enables faster content deployment, drives operationally efficient delivery, and delivers more immersive consumer experiences than ever before.

This newly introduced version offers a truly unified microservice architecture across all platform types, and includes centralized management, integral failover, and dynamic licensing benefits, together with faster video transcoding and industry leading density when deployed on a platform incorporating Intel's Quick Sync Video (QSV) dedicated video hardware core. 

Elisabetta Romano, VP and Head of Media Solutions, Ericsson
Management Controller and Encoding Live 8.1 are pivotal enhancements to MediaFirst Video Processing, the media industry's most complete video processing solution. With these launches, Ericsson simplifies operations for content owners, broadcasters and service providers by enabling the move to complete virtualization across the media processing delivery chain.

 
 

Ray is The Fast Mode's editor and content director. Ray has covered the wireless industry as a writer for more than 10 years, focusing on technology and business aspects of the telecoms sector. Ray can be reached at ray.sharma(at)thefastmode.com. Follow Ray at linkedin.com/in/raysharma10

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