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Ericsson Debuts Dynamic Ad Insertion Solution for OTT Streaming

Clock 19 April 2017
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Ericsson Debuts Dynamic Ad Insertion Solution for OTT Streaming Image Credit: Ericsson

At the recent NAB Show 2017 in Las Vegas, Ericsson has introduced its dynamic ad insertion solution for over-the-top (OTT) streaming - Ericsson MediaFirst Stream Personalization - enabling broadcasters and service providers to personalize and monetize multiscreen video services.

According to Ericsson, MediaFirst Stream Personalization provides content that is uniquely tailored to the individual and can work across multiple formats and with any player, offering the capability to insert ads in HLS, Smooth Streaming, and MPEG-DASH.

In addition to performing frame-accurate ad insertion and content replacement from the network, MediaFirst Stream Personalization offers comprehensive usage logs, which, when coupled with analytics, enables a deeper understanding of audiences and more accurate business intelligence.

Ericsson's extensive media enrichment portfolio is further enhanced with the launch of the company's latest innovations in best-in-class captioning services: Snap Captions, Subito Vault and Subito Conversion and Delivery Engine. These new services form an integral part of Ericsson's next generation captioning service delivery infrastructure.

Stella Medlicott, VP, Marketing and Communications, Media at Ericsson
This year, we are showcasing our end-to-end capabilities and our leadership in a number of critical industry areas, such as the transition to software and cloud, the importance of highly targeted, data driven outcomes, and the evolution of the audience experience.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn, Facebook 

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