Canada's Sasktel Picks Ericsson's Software-Defined TV Platform for Next Gen TV

Canada's Sasktel Picks Ericsson's Software-Defined TV Platform for Next Gen TV Image Credit: Ericsson

SaskTel, the leading Information and Communications Technology provider in Saskatchewan, Canada, has selected Ericsson to power its next generation IPTV service.

SaskTel will start to implement the Ericsson MediaFirst solution suite this year, with plans to commercially launch its enhanced and expanded IPTV service in Saskatchewan in early 2018.

Ericsson MediaFirst will offer SaskTel subscribers a raft of new features over a new Pay TV in-home and TV everywhere product. Many of these new features - including a highly personalized interface across all screens and the ability to watch live TV and access content on demand on any device - will also be made available to existing maxTV subscribers.

Ericsson's end-to-end MediaFirst solution suite includes Ericsson MediaFirst TV Platform, Video Processing, Video Delivery and Video Storage and Processing Platform (VSPP).

Ericsson MediaFirst TV Platform is a software-defined, media-optimized cloud-based TV platform. MediaFirst TV Platform provides a converged multiscreen experience including Pay TV in-home, TV Everywhere and OTT services. It embraces all content sources and delivery networks.

The platform provides advanced analytics tools which enable operators to target relevant content and promotions to viewers, increasing revenue opportunities and reducing churn. 

MediaFirst Video Processing offers virtualization in content exchange, distribution and software-defined live UHD encoding. MediaFirst Video Delivery provides a comprehensive solution that addresses every stage of the media delivery chain - including Ericsson VSPP - which is ideal for time-shifted services including cloud DVR.

Ron Styles, President and CEO, SaskTel
The implementation of Ericsson MediaFirst will position SaskTel at the leading edge of TV innovation and will afford us the flexibility to evolve maxTV as our customer's preferences and habits change over time. In addition, by 2018/19 this platform will allow SaskTel to expand our maxTV service to approximately 100,000 new households spread across more than 300 communities throughout rural Saskatchewan.

Elisabetta Romano, VP and Head of Media Solutions, Ericsson 
Ericsson MediaFirst will enable SaskTel to deliver a cutting-edge Pay TV service. The ability to innovate at web speed and leverage the MediaFirst ecosystem will help SaskTel deliver breakthrough consumer experiences across all devices and in the home. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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