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Singapore's StarHub Opens Innovation Centre and Converged Operations Cockpit

Clock 3 months ago
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Singapore's StarHub Opens Innovation Centre and Converged Operations Cockpit Image Credit: Starhub

Singapore's mobile operator, StarHub recently announced the opening of an innovation centre and converged operations cockpit named Hubtricity.

The 58,000 square feet facility acts as a foundation to accelerate service innovation and co-creation with partners and customers. Hubtricity is located within STT MediaHub in one-north and went fully operational in December 2016.

In so doing, StarHub will help transform Singapore into a vibrant and connected Smart Nation, enhancing people’s everyday lives, strengthening enterprise capabilities and deepening Singapore’s international connectivity.

The centrepiece at Hubtricity is the converged command cockpit, where StarHub can monitor how its fixed, mobile and pay TV networks and services are performing and understand how customers are using and responding to its service offerings through call-centre metrics and social media analytics. This state-of-the-art system provides StarHub with the real-time data needed to deliver the highest service level to customers.

Tan Tong Hai, CEO, StarHub
Currently, we are working with both local and global partners to build platforms, such as smart home, intelligent vehicles, connected buildings, virtual reality and smart retail, to meet the future needs of our customers.

Ray is The Fast Mode's editor and content director. Ray has covered the wireless industry as a writer for more than 10 years, focusing on technology and business aspects of the telecoms sector. Ray can be reached at ray.sharma(at) Follow Ray at


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