Singapore's mobile operator, StarHub recently announced the opening of an innovation centre and converged operations cockpit named Hubtricity.
The 58,000 square feet facility acts as a foundation to accelerate service innovation and co-creation with partners and customers. Hubtricity is located within STT MediaHub in one-north and went fully operational in December 2016.
In so doing, StarHub will help transform Singapore into a vibrant and connected Smart Nation, enhancing people’s everyday lives, strengthening enterprise capabilities and deepening Singapore’s international connectivity.
The centrepiece at Hubtricity is the converged command cockpit, where StarHub can monitor how its fixed, mobile and pay TV networks and services are performing and understand how customers are using and responding to its service offerings through call-centre metrics and social media analytics. This state-of-the-art system provides StarHub with the real-time data needed to deliver the highest service level to customers.