Verizon Wireless is showcasing LTE Multicast technology during Super Bowl week as part of Verizon’s Power House in New York City’s Bryant Park, which is being shown on specially Evolved Multimedia Broadcast Multicast Services (eMBMS) enabled Galaxy Note 3 devices from Samsung, one of Verizon Wireless’ key device partners. As a key network partner with Verizon Wireless, Alcatel-Lucent has supplied the underlying 4G LTE network equipment for the demonstration. The LTE Multicast, which is based on the evolved Multimedia Broadcast Multicast Service (eMBMS) standards, brings about new opportunity for content owners to develop a customized viewing experience for a mass audience. LTE Multicast efficiently uses spectrum resources as its design allows the same copy of content to be sent to multiple users instead of sending multiple copies of the same content to multiple users. As a result, capacity constraints are eliminated, and customers will see high-quality, always-on video without lag time or delay, changing the way consumers think about video on mobile.