Ooredoo Tunisia, the leading mobile network operator in Tunisia, has selected Polystar's solutions to deliver rich customer insights and to improve subscriber experience. Polystar is a leading supplier of Network and Customer Analytics, Network Monitoring, and Service Enablement solutions to CSPs.
Ooredoo has embarked on an ambitious programme of operational change, to introduce a more customer-centric focus. As part of this transformation, it needed the ability to be able to more rapidly generate attractive offers for its subscribers and to be able to perform accurate segmentation. To achieve this, Ooredoo required a solution that would not only provide network quality monitoring but one that would also provide crucial insights that can be used to more effectively target its marketing efforts.
The combination of Polystar's KALIX and its Customer Insights Solutions enabled Ooredoo to meet this goal, providing a comprehensive platform that delivers both the network performance information and the insight into subscribers and services required, said Polystar.
The deployed solution has given Ooredoo the insights it needs to implement its customer-centric transformation plans. With clear visibility of real-time subscriber experience available from a range of measures, Ooredoo can leverage these insights to proactively plan and execute relevant, targeted campaigns, based on clear segmentation of its user base, across subscribers, devices and services. KALIX and the Insight Solutions have become the foundation of Ooredoo's efforts to improve customer experience and to increase operational efficiency.
Hatem Mestiri, CTO of Ooredoo Tunisia
We needed to replace a legacy solution that did not provide the insight and intelligence with the flexibility we required to support our customer-centric focus.. The Polystar team not only met all of our technical requirements, but also gave us additional functionality to enrich our knowledge of customer experience.
Basel Shubair, MENA Regional Sales Director, Polystar
In addition, Polystar's solutions support virtualisation and are fully compatible with the overall vision of the Ooredoo Group as it moves to adopt virtualised network technology and infrastructure in the future.
