Aricent Launches AI-based Cognitive Services to Enhance Customer Engagement and Brand Loyalty

Aricent Launches AI-based Cognitive Services to Enhance Customer Engagement and Brand Loyalty Image Credit: Aricent

Aricent, a global design and engineering company, Monday announced the launch of Artificial Intelligence (AI)-based Cognitive Services to enhance customer engagement and brand loyalty in a digital era.

AI is a wide ranging category containing many capabilities including Natural Language Processing, Natural Language Understanding, Machine Learning, Deep Learning and Computer Vision. Aricent said that the new Cognitive Service will spans service innovation, design, strategy, software and hardware development. Aricent, with design and strategy from frog, a global digital transformation and strategy firm, to help companies form a vision for a product that ensures that prototypes can effectively scale into production. 

According to Aricent, its Cognitive Services includes:

1.     Data-driven design services and capabilities from frog that bring data exploration, data strategy, and machine learning techniques. This provides a level of intelligence into products that dramatically increases the value for clients. Our services help clients create adaptive experiences, bespoke environments, efficient systems, and optimized relationships all through the power of data science.

2.     The Aricent CognitiveDrive Train Platform (CDP) enables the rapid assembly and integration of AI services from market leading platforms such as IBM Watson, Amazon, Microsoft and Google ML around human centered workflows. The technology solution includes a dynamic recommendation engine that can recognize user archetypes from experience data and adapt to interactions accordingly. The Aricent CDP is a versatile machine-learning toolchain to help implement cognitive architectures, train models and test neural networks.

Walid Negm, CTO, Aricent
If a company stays focused on the customer experience then they can drive a revenue stimulus through AI. Aricent’s approach is to optimize for the human element as well as the business outcome. We are investing in R&D to make the developer experience incredibly easy across model generation, GPU based neural network modeling and be-spoke cognitive architectures.

Joe Murray, VP, Technology, frog
frog clients have successfully navigated the hype cycle of emerging technologies better than their competitors and AI will be no different. Our experience delivering successful products, combined with our ability to design the choreography of humans, technology and space, enables us to partner with our clients in a unique way that creates impact.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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