T-Mobile Austria recently signed a 5-year agreement with Huawei for 4.5G-based E2E network upgrades, following the success of its wireless to the x (WTTx) services.
As T-Mobile Austria operates without a fixed network infrastructure and as the ARPU continued to decrease in mobile services due to increasingly fierce price wars and market competition, the Operator was forced to explore new avenues to revenue growth and reverse the ARPU trend.
T-Mobile Austria partnered with Huawei to analyze user requirements, explore potential markets, and gain insight into the new blue ocean of wireless home broadband (HBB). In April 2013, both companies collaborated on HomeNet deployment and wireless HBB service development. T-Mobile leveraged their mobile network operational capabilities to deliver superior user experience over traditional fixed HBB networks from network deployment and rate guarantee to services and tariff design. Rapid HBB service development has led to a significant increase of HBB users.
In a fiercely competitive landscape, T-Mobile Austria managed to reverse the trend in decreasing revenue. The year-on-year revenue growth of 5.8% as of Q3 2016 generated a positive business cycle. WTTx service collaboration not only yielded financial results but also maintained excellent user experience of wireless HBB services, receiving positive feedback from users and industry peers, said Huawei.
Andreas Bierwirth, CEO of T-Mobile, Austria
We offer our customers fiber from the air without requiring complex line installation. Thanks to the rapid expansion of LTE, the mobile HBB market is strong. The rapid expansion in HomeNet user base along with B2B service development are poised to be the most significant revenue drivers for T-Mobile in the future.
