Three Group, the telecommunications arm of CK Hutchison Holdings has selected MATRIXX Software’s real-time Digital Commerce platform to support Three’s mobile service providers in the UK, Denmark and Sweden.
The Three Group companies will deploy MATRIXX Digital Commerce as part of their digital business transformation from providing voice and data access to offering a full suite of digital services. Three is investing to better serve customers with services around content, transport and lifestyle applications, providing consumers more choice, control and value.
Using MATRIXX, Three’s operating companies across Europe will foster greater customer engagement, and drive more tailored and targeted service offerings to individuals. Three will also create new digital sales channels to derive greater operational economies of scale, said MATRIXX Software.
MATRIXX added that its Digital Commerce provides a new type of platform for CSPs engaging in the transformation from telephony providers to digital service providers. The platform processes all transactions in real-time, integrates with other applications via open application programming interfaces (APIs), and can be delivered over cloud or hybrid-cloud environments. It allows consumers to define and continuously modify services themselves, and supports constant and rapid business change for the CSP.
Susan Buttworth, CEO at 3 Solutions
We selected MATRIXX Software because we have a shared vision and MATRIXX has the capability to rapidly drive it forward. Three’s operations in Europe will be transformed into digital service leaders, reinventing the customer experience while benefiting from the market-changing economics of digital.
Dave Labuda, Founder, CEO and CTO, MATRIXX Software
Once mobile operators make the decision to become digital service providers, they need a partner to get them there rapidly so they can start profiting in this dynamic new market from day one. This is the future of the mobile industry, and we’re very proud to champion Three’s vision and objectives.
