Belgian telecoms operator Proximus has selected Neustar to help understand and optimise its marketing campaigns across the country.
Opting for the Neustar MarketShare DecisionCloud service, Proximus is now able to get a complete picture of its sales and marketing investments to understand the value of its campaign placements. Proximus is also taking up Neustar MarketShare’s consulting services to improve its data management, gain further insights and increase ROI from its campaigns.
Proximus was looking for a partner that could offer a holistic view of its sales and marketing effectiveness, from the impact of its incentive promotions and advertising to external factors, such as competitor activity and fluctuations in the economy. Following an extensive pilot programme, Proximus chose Neustar MarketShare’s advanced analytics solution for its full budget planning and campaign course correction capabilities at both an overarching and granular level to accurately monitor and optimise its campaigns.
The Neustar MarketShare DecisionCloud solution will enable Proximus to plan its sales and marketing spending; and regularly and accurately reallocate its budgets to maximise ROI from its campaigns. By working in partnership with Neustar MarketShare’s consulting services, Proximus will also be able to leverage and op-timise its datasets to plan and predict the effectiveness of its campaigns.
Catherine Deltenre, Director, Corporate Strategy and Market Insights, Proximus
At Proximus we have the challenge of targeting diverse consumers with the right offer at the right moment, in a highly competitive marketplace.
Luis Chaves, Managing Director, Neustar MarketShare
Campaign planning and management in multicultural countries with mature markets, such as Belgium, can make it difficult for brands to deliver successfully targeted campaigns at the granular level.
