Mobile Data and Adoption of Connected Devices to Drive OTT Content Market to Reach $53.2 bn by end 2016

global ott content market

The global Over-the-top content (OTT) content market which was valued at US$ 47.7 billion in 2015 is expected to reach a market valuation of US$ 53.2 billion by the end of 2016, according to a recent market report published by Future Market Insights.

OTT is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution. OTT services are mostly related to communication and media and are generally lower in cost than traditional methods of content delivery. Forms of current usage of OTT include OTT voice via VoIP for local and long distance calls, video chat / conferencing, pure (short) messaging, social networking and retailing, and OTT video services. 

According to Future Market Insights analysts, increasing penetration of high speed data networks, increasing mobile subscriptions, rising adoption of mobile connected devices, and new features and advanced capabilities in smartphones are some of the major factors driving the growth of the global OTT content market. Additionally, attractive pricing and more content options along with favourable regulations are some other factors propelling the growth of the global OTT content market.

The Video content type segment accounted for a relatively high revenue share and was valued at US$ 24.4 billion in 2015. This segment is expected to remain dominant through 2026. The AVOD revenue model segment accounted for a relatively high revenue share and was valued at US$ 17.3 billion in 2015. This segment is expected to remain dominant through 2026.

The market research firm said that smartphones and tablets device / platform type segment accounted for a relatively high revenue share and was valued at US$ 19.1 billion in 2015. This segment is expected to remain dominant through 2026.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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