Over 40% of new security monitoring subscribers are signing with non-traditional providers, including cable and telco companies, according to a new research from Parks Associates. Traditional security companies still claim over 75% of the monitored security market, but the growth in subscribers through these new channels shows a renewed interest in security offerings.
According to Parks Associate, telecom and cable operators growing share in the security monitoring market is spurred largely by their ability to include security in triple- and quad-play service bundles. The research firm also added that interactive service providers are experiencing dramatic growth, as number of subscribers of professionally monitored security services that include interactive services and home controls, continue to rise.
Tom Kerber, Director of Research, Home Controls & Energy, Parks Associates
Roughly one-fourth of U.S. broadband households own a functioning security system, and the smart home and IoT are creating new opportunities to grow the security market. New features such as the ability to self-install and to check and control their security solution through their smartphones are enticing consumers to buy these new services.
