Vuclip, a leading premium mobile video on demand service provider for emerging markets, this week unveiled the most significant mobile video trends for 2014. The company has conducted a survey covering 12,000 respondents on consumer behavior, popular content and mobile operating systems and devices. The survey predominantly covered users from India, Southeast Asia and the Middle East.
Among some interesting findings from the survey include the fact that mobile is fast becoming the first and preferred screen for personal video streaming and that there is an increasing preference for carrier billing service as means to pay for mobile video services.The following are some of the highlights from the report:
Over 67 percent of respondents prefer mobile as their primary method for watching their favorite movies, music videos, and TV shows, while only 20 percent of men and 29 percent of women still prefer their televisions. Vuclip's survey also highlights that people are increasing the time they spend watching mobile video with 80 percent of respondents watch mobile videos at least once every 2-3 days, with more than half opting to watch daily.
The overall experience, from unbuffered viewing to ease of payment, is critical -- 73 percent of men and 61 percent of women said it is important that the video not buffer while they are watching it; with 54 percent of men and 49 percent of women saying they would pay to download videos just to avoid buffering.
65% of men and 54% of women prefer the ease of paying through their mobile carrier to purchase mobile videos; followed by credit/store payment and net banking payment, respectively.