67% of India, Southeast Asia and the Middle East Pick Mobile as First Screen for Video Streaming

67% of India, Southeast Asia and the Middle East Pick Mobile as First Screen for Video Streaming Image Credit: Netflix

Vuclip, a leading premium mobile video on demand service provider for emerging markets, this week unveiled the most significant mobile video trends for 2014. The company has conducted a survey covering 12,000 respondents on consumer behavior, popular content and mobile operating systems and devices. The survey predominantly covered users from India, Southeast Asia and the Middle East.

Among some interesting findings from the survey include the fact that mobile is fast becoming the first and preferred screen for personal video streaming and that there is an increasing preference for carrier billing service as means to pay for mobile video services.The following are some of the highlights from the report:

Over 67 percent of respondents prefer mobile as their primary method for watching their favorite movies, music videos, and TV shows, while only 20 percent of men and 29 percent of women still prefer their televisions. Vuclip's survey also highlights that people are increasing the time they spend watching mobile video with 80 percent of respondents watch mobile videos at least once every 2-3 days, with more than half opting to watch daily.

  • The overall experience, from unbuffered viewing to ease of payment, is critical -- 73 percent of men and 61 percent of women said it is important that the video not buffer while they are watching it; with 54 percent of men and 49 percent of women saying they would pay to download videos just to avoid buffering.  

  • 65% of men and 54% of women prefer the ease of paying through their mobile carrier to purchase mobile videos; followed by credit/store payment and net banking payment, respectively.

Arun Prakash, COO for Vuclip
2014 saw mobile video viewing exploding in growth and becoming the primary form of entertainment for many consumers in emerging markets. Our rapid subscriber growth is a testimonial to the fact that people in these markets highly value an excellent viewing experience and compelling content tailored to this medium. And they are willing to pay for the same. With the rapid adoption of low cost smartphones and increasing accessibility of the mobile Internet, no doubt 2015 will bring tremendous momentum to the mobile video economy. We are enabling transformation in the way people consume entertainment in these markets. We feel both pride and responsibility and that's what drives us to continue to innovate to deliver a superior mobile video on demand experience to consumers.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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