The global direct carrier billing platform industry garnered $55.6 million in 2018, and is estimated to generate $172.3 million by 2026, growing at a CAGR of 14.7% from 2019 to 2026, according to a report by Allied Market Research.
Surge in prominence of mobile gaming, rise in demand for over-the-top (OTT) content, and increase in penetration of smartphones drive the growth of the global direct carrier billing platform market. However, complications related to direct carrier billing ecosystem hinder the market growth, said the market research firm. On the other hand, surge in usage of subscription based digital content create new opportunities in the market.
Based on content, the applications & games segment held more than two-thirds of the total market share of the global direct carrier billing platform market in 2018, and is estimated to retain its lead position during the forecast period. This is due to rise in collaborations by platform companies with digital content providers for optimization of their businesses, increasing in-app payment revenues and creating large market for applications, in-app purchases, and games. The research also analyzes the video & audio content segment.
However, the other type of content segment is expected to grow at the fastest CAGR of 37.6% from 2019 to 2026. This is due to rise in purchases of on-demand features, such as gaming applications, podcast, eBooks, health, and entertainment applications through app stores.
