According to Ooyala, mobile and tablet online viewing recorded an explosive growth, increasing 719 percent since Q4 2011. Ooyala projects mobile and tablet viewership to account for half of all online videos by 2016. The year-over-year growth validates the opportunity for broadcasters to build and monetize cross-device experiences, and for advertisers to reach more audiences as mobile and tablet viewers multiply, it adds.
Ooyala, the leading innovator in premium video publishing, analytics and monetization, has recently released its Q4 2013 Global Video Index, interviewing hundreds of broadcasters and publishers. The survey showed 99 percent of respondents see mobile as important or critical to their online experience.
As video-capable mobile devices proliferate and mainstream broadcasters launch new multi-screen deployments, mobile online viewing continues to increase at rapid rates. The time consumers spent watching video on mobile and tablets exceeded one fourth of all online viewing this quarter alone. More than half of mobile viewers’ time was spent watching video longer than 30 minutes in Q4, compared to 35 percent for tablet users. Additionally mobile video share of plays increased by 21 percent from Q3 to Q4 2013.
Ooyala’s Q4 Index also found that sports broadcasters are among the most progressive in pushing advanced technology to their audiences, and sports fans are the hungriest consumers of video across all screens. On average, mobile viewers watched live sports three times longer in one sitting than when watching video-on–demand (VOD), and tablet viewers watched live sports more than twice as long in one sitting than all other live video as a whole.