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Demand for A2P Messaging Drives SMS Firewall Market to Reach 2.82 Billion USD by 2022

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Demand for A2P Messaging Drives SMS Firewall Market to Reach 2.82 Billion USD by 2022 Image Credit: Mahindra Comviva

The global SMS firewall market size is expected to grow from USD 1.73 Billion in 2017 to USD 2.82 Billion by 2022, at a CAGR of 10.4%, according to research report by MarketsandMarkets.

Growing security and privacy concerns across the globe, increasing focus on preventing revenue loss due to grey routes, stringent government regulations, and increased adoption of Application-to-Person (A2P) messaging are the driving forces in the growth of the SMS firewall market.

Demand for A2P messaging is growing across all industry verticals, including, banking, finance, healthcare, travel, and eCommerce with increasing message traffic of alerts, notifications, and marketing campaigns, such as banking updates, flight alerts, One Time Password (OTP) verifications, and promotional messages. The A2P messaging segment is expected to have a larger market share in the SMS firewall market during the forecast period.

SMS firewall solutions help Mobile Network Operators (MNOs) and SMS aggregators to protect and block illegal SMS traffic.

Nowadays, telecom operators are receiving large volumes of spam messages that negatively impact the quality of service and block the network bandwidth. SMS firewall and filtering solutions help telecom operators to regain their revenues which have declined due to Over-the-top (OTT) players. These solutions also provide benefits in terms of reduced operational costs and enhanced customer experience.

The major vendors in the SMS firewall market includes Mahindra Comviva,  SAP SE , Tata Communications, BICS, Infobip, Symsoft, Syniverse and Mobileum.

Shashank Kaipa, Market Research Analyst, Marketsandmarkets
Operators have been witnessing the SMS Firewall solutions as an alternative to prevent the revenue leakages caused by grey route messaging and to increase the visibility and control of SMS traffic on their network.

Oguz Haliloglu, CEO, Define 
Increase in A2P messaging and government regulations that strictly control unauthorized marketing and promotional SMS messages are forcing GSM operators to accelerate their investment in the SMS firewall and filtering solutions.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

Ray can be reached at ray.sharma(at)thefastmode.com.

 

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