The global SMS firewall market size is expected to grow from USD 1.73 Billion in 2017 to USD 2.82 Billion by 2022, at a CAGR of 10.4%, according to research report by MarketsandMarkets.
Growing security and privacy concerns across the globe, increasing focus on preventing revenue loss due to grey routes, stringent government regulations, and increased adoption of Application-to-Person (A2P) messaging are the driving forces in the growth of the SMS firewall market.
Demand for A2P messaging is growing across all industry verticals, including, banking, finance, healthcare, travel, and eCommerce with increasing message traffic of alerts, notifications, and marketing campaigns, such as banking updates, flight alerts, One Time Password (OTP) verifications, and promotional messages. The A2P messaging segment is expected to have a larger market share in the SMS firewall market during the forecast period.
SMS firewall solutions help Mobile Network Operators (MNOs) and SMS aggregators to protect and block illegal SMS traffic.
Nowadays, telecom operators are receiving large volumes of spam messages that negatively impact the quality of service and block the network bandwidth. SMS firewall and filtering solutions help telecom operators to regain their revenues which have declined due to Over-the-top (OTT) players. These solutions also provide benefits in terms of reduced operational costs and enhanced customer experience.
The major vendors in the SMS firewall market includes Mahindra Comviva, SAP SE , Tata Communications, BICS, Infobip, Symsoft, Syniverse and Mobileum.