Barcelona-based ad tech platform, Marfeel which provides an avenue for mobile publishers to increase advertising revenues has secured $3.5m in series B round funding to expand into the US market. Marfeel’s user data insights enable its solution to place best-performing, high-relevancy ads on publishers’ ad space, increasing ad clicks and maximizing revenues.
The funds will be used to expand Marfeel’s presence in the U.S. market, with plans to open a New York office and to further enhance its monetization technology and user targeting precision, said the company.
Marfeel is part of the Telefónica Wayra startup program - a global startup accelerator within Telefónica Open Future_ program. With the latest round of funding, the firm will 'exit' the Wayra program, representing Wayra's sixth 'exit' worldwide. With a 1.6% admission rate, Wayra invests in the top early stage startup companies in Latin America and Europe and has already invested $30M in more than 500 startups.