Barcelona-based ad tech platform, Marfeel which provides an avenue for mobile publishers to increase advertising revenues has secured $3.5m in series B round funding to expand into the US market. Marfeel’s user data insights enable its solution to place best-performing, high-relevancy ads on publishers’ ad space, increasing ad clicks and maximizing revenues.
The funds will be used to expand Marfeel’s presence in the U.S. market, with plans to open a New York office and to further enhance its monetization technology and user targeting precision, said the company.
Marfeel is part of the Telefónica Wayra startup program - a global startup accelerator within Telefónica Open Future_ program. With the latest round of funding, the firm will 'exit' the Wayra program, representing Wayra's sixth 'exit' worldwide. With a 1.6% admission rate, Wayra invests in the top early stage startup companies in Latin America and Europe and has already invested $30M in more than 500 startups.
Xavi Beumala, co-Founder and Chief Executive Officer at Marfeel
Marfeel’s strategic direction will focus on U.S. expansion and on leveraging the over 100 million users already accessing our solution, to enhance user targeting precision. Mobile advertising today is about knowing users intimately and targeting them, according to their individual needs.
Andrés Saborido, General Manager of Wayra Spain
We are pleased to have been such a large player in nurturing Marfeel’s growth to one of leadership in designing and monetizing mobile websites for publishers, an area that has become a primary focus in today’s digital world.
