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Mobile Payment Startup Boku Acquires Mobileview Italia to Expand Carrier-Billing in Europe

18 August 2015
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Mobile Payment Startup Boku Acquires Mobileview Italia to Expand Carrier-Billing in Europe Image Credit: Boku

Mobile payments startup, Boku last week announced its plan to acquire mobileview Italia, a leading provider of mobile payment solutions in Italy, from its parent company dtms. The acquisition will further strengthen Boku's leadership in carrier billing and its presence in the Italian market, enabling the San Francisco-based company to provide carrier billing services in Italy for more than 87 million mobile subscribers across Telecom Italia Mobile, Vodafone, Wind, and 3 (Hutchinson).

Italy is a particularly strong market for carrier billing, as mobile penetration is extremely high at more than 158% of the population, while credit card penetration rests at a relatively low 34%. Based on mobileview data, Italian mobile users are also heavy consumers of digital goods and services ranging from music streaming, to gaming and in-game purchases. 

Jon Prideaux, Boku CEO
Mobileview’s strong, established relationships with every major Italian carrier made them an extremely attractive strategic partner in what we consider a tremendously valuable market. We see this as a growth initiative for carrier billing in Italy not only for Boku but for our merchant network. Opening a new market to massive global brands like Facebook, Spotify, and Sony, alongside hundreds of other merchant partners is good for consumers and carriers alike.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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