Leading Self-Organizing Network (SON) solutions provider, Cellwize has acquired CrowdX, a provider of an innovative crowdsourcing solution, adding comprehensive insight into the end customer’s mobile experience. Cellwize said that incorporation of CrowdX crowdsource technology enables its solution, CrowdView, to offer a range of unique capabilities for operators; with its optimization evolving from a network-centric to a customer-centric approach, resulting in increased subscriber loyalty and profitability.
According to Cellwize, its solution extracts end-point anonymized data to drive measurable improvements in customer experience and network performance. Utilizing the latest in crowdsourcing and machine learning techniques, CrowdView continuously collects metrics from both mobile and Wi-Fi networks via a device-based app and leverages its cloud-based analytics infrastructure to enable immediate actions through the Cellwize platform. This data provides real-time capabilities to Cellwize SON to resolve network demand and improve the customer journey across multiple vendors and all radio technologies.