Introducing Xura - a new born company and brand name that will combine both Comverse's and Acision's entities. The creation of the new entity follows Comverse's acquisition of the Messaging Platform Provider Acision as part of its strategy to strengthen its digital services offering. With leadership across messaging and voicemail services, Xura is positioned to help operators and enterprises across the globe to address the ever-changing market and meet a full spectrum of communications needs both efficiently and profitably.
According to Comverse, the new identity reflects the joint company's mission to be the trusted next-generation digital technology provider, offering limitless communication solutions that generate new monetization and engagement opportunities with today's multi-device, multi-service consumer. Combining both Comverse and Acision's portfolios, Xura will focus on three business lines - Digital Communications, Monetization and Enterprise. Xura's offering includes its flagship IP messaging solutions, as well as
Cloud Advanced-VAS (SMS, MMS, Visual Voicemail, Messaging Gateways), IP Messaging and RCS (Rich Communication Suite) services, Multi-device Mobile Monetization Services, Real-time Communication Solutions (WebRTC) and others.
Philippe Tartavull, Chief Executive Officer of Xura
Our new brand identity reflects the modern and unique outlook the combined Comverse and Acision companies have for the future of digital communications, enabling us to think bigger, reach further and act smarter. We wanted a name that echoed our no boundaries, anything is possible mindset, and Xura provided this through adaptation of the word "Aura," which imparts a sense of powerful, positive feeling all around you, and connotes the freedom to map thoughts and expression, which is what we want to drive with our digital communication services.
