TiVo Buys Cubiware to Expand International Presence

TiVo Buys Cubiware to Expand International Presence Image Credit: TiVo

San-Jose-based TiVo, a leader in the advanced television entertainment market, last week announced that is has acquired Poland-based middleware and multiscreen specialist Cubiware. 

According to TiVo, Cubiware will expand TiVo’s international presence in 25 countries and positions TiVo to offer a broader array of compelling, cost effective solutions for Pay-TV operators across the world. Cubiware is based in Warsaw, Poland and has relationships with approximately 40 customers across Latin America, Europe, and the Middle East and Asia, representing approximately 12 million Pay-TV subscribers. In addition to developing an enviable track record of delivering high quality, cost-effective solutions for Pay-TV operators, Cubiware has also established an important ecosystem of conditional access and set-top-box partners. 

The acquisition will also see the merged entity beefing up Cubiware’s products with a variety of features in the future including advanced search and recommendations, OTT applications, and user interface enhancements that will further distinguish Cubiware products and accelerate customer expansion

Tom Rogers, President and CEO, TiVo
Cubiware immediately accelerates our global Pay-TV efforts and enables us to more rapidly reach an even larger portion of the international market, which is expected to grow to more than a billion subscribers by 2020. Cubiware’s recent growth reflects its strong position in markets that are experiencing rapid pay television expansion.  This product expansion complements our current international TiVo and DigitalSmiths product lines, enabling us to deliver a comprehensive portfolio of solutions for video distributors across different distribution platforms – on premise, cloud or hybrid environments.  

Jakub Gorski, CEO and Co-Founder, Cubiware
We are very excited about the opportunities in front of us as part of TiVo, especially as many Pay-TV operators in emerging markets are looking for innovative advanced television software solutions that can be deployed on cost-effective set-top boxes and other devices. Cubiware’s solution is integrated with a variety of leading set-top-box providers enabling over 4 million devices in the field. Becoming part of TiVo will enable us to offer more advanced solutions to our current customers and pursue a broader set of prospects with a proposition that offers compelling functionality at a very attractive price point.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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