The leading mobile app intelligence platform, App Annie Wednesday announced the acquisition of Mobidia, a leading mobile measurement company to accelerate the company's international expansion of App Annie Usage Intelligence, a solution just launched by the company. The Usage Intelligence platform which was initially released as beta in January provides the app economy with the largest app usage dataset and the deepest insights into the two billion smartphone users worldwide, said the company.
Mobidia’s expansive global footprint delivers usage data and insights on hundreds of thousands of apps, making the company a natural complement to App Annie’s Usage Intelligence solution, said App Annie. By acquiring Mobidia, App Annie believes that it combines the industry’s two largest datasets into Usage Intelligence, growing the company’s repository of current and historical data across millions of users.
As part of the acquisition, Mobidia’s team of 30 joins App Annie. Mobidia’s Vancouver headquarters will also become App Annie’s 12th global office, App Annie Canada, further broadening global support for its clients.
Bertrand Schmitt, CEO of App Annie
Mobidia is a pioneer in the industry offering global mobile app usage data since 2012 and by joining App Annie, our clients will benefit from the most comprehensive and granular app usage dataset on the market.
Derek Spratt, CEO of Mobidia
App Annie shares our vision to help companies make more informed business decisions with the most comprehensive insight into the mobile app industry. We’re excited to join the team behind the world’s No. 1 mobile app intelligence platform and unify our data to offer the best insights on mobile consumer behavior.
