Visa to Acquire E-Commerce Platform TrialPay

Visa to Acquire E-Commerce Platform TrialPay

Visa, announced an agreement to acquire TrialPay, a privately held company with an 'offers' platform that connects merchants with millions of consumers through targeted promotions. As a payments technology partner to merchants globally, Visa will integrate TrialPay into its product portfolio as a simple, cost-effective way to help merchants acquire customers, drive traffic, and increase sales by reaching Visa cardholders with targeted offers.

Accordign to Visa, it will be focused on building deeper merchant relationships, providing them with solutions that can serve their complex and varied needs. This includes products and services that can help merchants grow sales, reduce risk, streamline operations, and drive loyalty. TrialPay’s technology will strengthen Visa’s merchant offers capabilities and accelerate its ability to drive commerce opportunities through highly customized, real-time offers to cardholders. 

Ramon Martin, senior vice president, merchant sales and solutions, Visa Inc 
This acquisition aligns with Visa’s strategy to work more closely with merchants, developing solutions that help them to grow their businesses and build stronger customer relationships. TrialPay will strengthen our loyalty and offers platform, which we expect to become a strategic and competitive differentiator that can help merchants build customer loyalty and increase sales in both the digital and physical retail environments.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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