Accordign to Visa, it will be focused on building deeper merchant relationships, providing them with solutions that can serve their complex and varied needs. This includes products and services that can help merchants grow sales, reduce risk, streamline operations, and drive loyalty. TrialPay’s technology will strengthen Visa’s merchant offers capabilities and accelerate its ability to drive commerce opportunities through highly customized, real-time offers to cardholders.
Visa, announced an agreement to acquire TrialPay, a privately held company with an 'offers' platform that connects merchants with millions of consumers through targeted promotions. As a payments technology partner to merchants globally, Visa will integrate TrialPay into its product portfolio as a simple, cost-effective way to help merchants acquire customers, drive traffic, and increase sales by reaching Visa cardholders with targeted offers.