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Ooyala Buys Video Advertising Technology and Monetization Firm Videoplaza

Ooyala Buys Video Advertising Technology and Monetization Firm Videoplaza Image Credit: Ooyala

Ooyala, a Telstra subsidiary and the leading innovator in video streaming, personalization and analytics, has signed an agreement to acquire Videoplaza, a leader in video advertising technology and monetization for an undisclosed amount. The acquisition is seen to empower Ooyala to tap into the fast-growing video ad market and build out a new business dimension in advertising as more premium video viewing moves away from traditional TV to web and mobile.

As for Videoplaza, the company says that joining forces with Ooyala enables a rapid expansion into the U.S. and helps address a broader range of customers around the world through Ooyala's global sales force.

According to Ooyala, the acquisition is the first step in a multi-step strategy aimed at establishing global leadership in personalized cloud TV and video, following Ooyala's acquisition by Telstra.

Both the companies will offer their products separately and will move towards building an integrated product in future.

Jay Fulcher, Ooyala Chief Executive Officer
Ooyala helps media companies build the largest possible audiences online, while Videoplaza helps them extract as much value as possible from that audience. Our combined platforms will offer a more holistic view of content and ad performance across a broadcaster's entire business, including granular data on not only what, how and where people are watching, but also where and how they can make the most money. Videoplaza's team has clearly demonstrated strong leadership in the fast-growing video advertising market, and are closely aligned with our vision for growth and innovation in this new line of business.

Sorosh Tavakoli, Videoplaza Founder and Chief Executive Officer
We are excited to join forces with Ooyala and Telstra. We share their vision and believe their strong appetite to invest for the long term in building a global market leader will set us apart. This acquisition will allow us to expand our mission in helping broadcasters and premium publishers build highly profitable and sustainable businesses.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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