Vercom, a technology company providing cloud solutions in the CPaaS model (Communication Platform-as-a-Service), reaches a new milestone towards its expansion on the international market.
The investment in MailerLite, a global provider of tools for email communication, will enable the company to nearly triple the number of clients and ensure presence on 180 markets. The transaction value will amount to around PLN 400m (EUR 84,13m), making it the largest acquisition of a foreign entity by a Polish company this year, and one of the largest acquisitions in the technology sector in recent years.
In April 2021, Vercom successfully launched an initial public offering (IPO), in which it raised PLN 180m. The amount raised together with debt financing will be fully spend on the acquisitions. In July 2021, the company acquired two companies for a total of around PLN 40m: FreshMail – leader of the Polish e-mail marketing market and PushPushGo – leader of push communication market in CEE region. Thanks to these transactions, the company has significantly increased its customer base and strengthened its product portfolio. The investment in MailerLite completes the stage of investing the IPO funds, and begins a new phase in the development of the both entities.
The acquisition of MailerLite will further accelerate the dynamic growth of Vercom’s business scale and operations. The company will also gain strong international exposure and access to thousands of new global clients.
Rubežius, CEO of MailerLite
Thanks to Vercom's technology, we will be able to offer our customers full multichannel capabilities. We also strongly count on Vercom's know-how in the area of transactional communication. This will allow us to further increase the attractiveness of our services and strengthen our competitive position on the global market – says Ignas
