Leading digital experience platform (DXP) provider, Optimizely on Wednesday announced it has entered into an agreement to acquire Welcome, which offers content marketing platforms (CMP), marketing resource management (MRM), and digital asset management (DAM) together in a single solution.
The combined company will empower marketing teams at brands across the globe to drive real business value through better customer experiences.
In today's digital-first landscape, the internal marketer experience is what ultimately drives the external customer experience. Marketers, in an increasingly hybrid work environment, are responsible for growing the business and responding fast to the ever-changing needs of the increasingly digital consumer. Yet, the complexity and fragmentation of the marketing stack compromises their ability to deliver personalised, contextual experiences and create relevant content at scale.
Welcome’s capabilities combined with Optimizely’s solutions for commerce and content management – as well as its powerful tools for experimentation, personalisation and recommendations.
Alex Atzberger, CEO of Optimizel
By combining Welcome’s campaign planning, content production, and asset management capabilities with Optimizely’s existing breadth of digital experience solutions, we empower marketers to rapidly launch campaigns and control the optimisation of every digital touchpoint which results in growth for the business.
Shafqat Islam, CEO and co-founder of Welcome
We’ve made it our mission to transform the way marketers work, by delivering a purpose-built solution to orchestrate all of marketing. Now, together with Optimizely, we believe we are unifying two category-leading solutions to see that mission through.
