Comlinkdata, the North American leader in telecom market performance analytics, has acquired Tutela, a mobile crowdsourced customer experience data company.
The move brings together complementary data on consumer experience, network performance and subscriber behaviour. By linking these historically separate datasets, the merged company will help the telecom industry understand and execute on opportunities to better meet the needs and wants of consumers.
The combined company will continue to offer both Tutela and Comlinkdata services while looking for ways to add value and create new services through the integration of the two datasets.
The Tutela founders, leadership team and staff will remain with the company. With even more scale and resources, the Tutela team will accelerate its efforts to grow its dataset, build new services and help clients generate and apply new insights to optimize their businesses.
Hunter Macdonald, CEO, Tutela
Under this new combination, we look forward to continuing to provide our existing customers with industry-leading Quality of Experience insights, while also expanding our offering through new collaborations with Comlinkdata.
Charles Rutstein, CEO, Comlinkdata
The wealth of data collected from Tutela’s global panel of over 300 million smartphone users has led to its selection by global telecom leaders like Nokia and Telefonica as the standard for network experience measurement.
