Mavenir has acquired sponsored data solutions provider Aquto to help mobile operators drive data monetization and customer loyalty.
Aquto’s cloud-based sponsored data platform brings new capability to Mavenir’s portfolio of carrier revenue generation products by building a bridge to the mobile marketing and advertising ecosystems.
Sponsored data enables users to gain cellular data connectivity through 3rdparty sponsorships, and enterprises can use data sponsorship to reach users and increase mobile engagement.
Aquto uses data as a form of currency to improve engagement with marketers to fund sponsorship of mobile data. Aquto’s technology then enables marketers to use data sponsorship to improve mobile engagement across any type of mobile campaign such as app downloads, in-app engagement and media.
The SaaS Platform Distribution is available either as a white-label Sponsored Data platform to enable single MNO or group of MNOs or as Global Sponsored Data Platform connected to all MNOs.
The Aquto team brings strong partnerships with Tier 1 carriers globally, including America Movil, AT&T, Telefonica, Verizon, as well as a portfolio of patents issued/pending on Sponsored Data and Data Rewards, and a rich set of partnerships with major agencies and brands.
Pardeep Kohli, President and CEO, Mavenir
In this marketplace, operators can monetize sponsors through the value exchange model - where mobile data is the primary currency.
Susie Kim Riley, Founder and CEO, Aquto
Carriers worldwide trust Mavenir to deliver the best in class products and services, and we are excited to be a part of a great team that will enable us to scale our mobile marketing and advertising expertise and integrate with Mavenir’s portfolio.
