Telstra's subsidiary, Ooyala, a leading video, analytics and advertising technology provider has acquired Nativ, a provider of cloud-based media logistics and workflow software and services. Nativ is Ooyala's second acquisition within the last nine months, following its purchase of Europe's top video ad tech provider, Videoplaza, last October.
By adding Nativ's media logistics platform, MioEverywhere to Ooyala's suite of personalized TV and video offerings, Ooyala's technology stack now extends to video production, post-production, digital content services, broadcast planning and media management for both OTT and on-air content. It is the next step in Ooyala's multi-phase strategy to deliver the most comprehensive, data-driven personalized TV and video platform that will power the next generation of television. The Mio platform is used by some of the world's top content owners and brands, including ITV, Audi, Vubiquity, Dolby and the Financial Times (FT), said Ooyala.
According to Ooyala, the acquisition comes at a pivotal time for the industry, as the traditional systems for managing media workflow for on-air content delivery are undergoing major transformation, in the same way that media delivery and monetization solutions are transforming into more open, modular, cloud-based systems.
Jay Fulcher, president and chief executive officer for Ooyala
The new TV marketplace can't be serviced by legacy broadcast business systems. New data-driven technologies and services will transform the way broadcasters, media companies and brands operate in the era of multi-screen consumption. A transformation of this scale represents massive opportunity for the innovators that can drive new, future-proofed standards. Nativ's Mio platform puts Ooyala even further at the forefront of providing a true end-to-end platform that can serve all video business needs end to end, from production through to monetization.
Jon Folland, chief executive officer of Nativ
For Nativ, becoming part of Ooyala enables us to catapult our business into a new phase of rapid growth, at global scale. We have a shared vision for enabling the world's broadcasters and media companies to more easily, and more profitably, adapt to the major shifts in TV industry technologies and business models.
