LG debuts L Fino and L Bello Feature-Rich Smartphones at Lower Prices, Chooses Brazil for First Roll Out

L Fino and L Bino by LG Electronics Image Credit: LG Electronics

LG Electronics this week unveiled the L Fino and L Bello, its new 3G smartphones targeted for Brazilian consumers, with plans to introduce the models to other countries in Latin America, Europe, Asia and the Commonwealth of Independent States (CIS) in the coming weeks. The device aims to capture the entry and mid-tier market segments around the globe, just as OEMs from countries like China are eating up huge chunks of market share in the global smartphone market with competitively priced devices.

Just last week, Firefox OS smartphones made their debut in Bangladesh at USD60 perunit while some weeks back, India saw Firefox OS powered smartphones entering the market at just USD33. At the same time, China's popular Xiaomi and India's Micromax have pushed down prices in China and India with mid-range devices that offer all the major smartphone features at just a fraction of the price commanded by premium brands. Players like LG are now tapping into mid-range customers in such large markets by bringing in feature-rich smartphones at prices that they can afford.

According to LG, the L Fino and L Bello are build on upon LG's LSeries111 with sleeker and more stylish look and feel that is expected to attract younger user groups. Both models are priced competitively to cater for these groups, and come with Quad-Core processors that deliver superior user experience. L Fino features a 4.5-inch display while L Bello features a 5-inch display. Both models are equipped with class-leading 8MP cameras designed to give users quality, blur-free images with features such as Touch & Shoot, Gesture Shot and Front Camera Light. 

"LG is committed to bringing quality mobile devices to consumers of all segments because today’s savvy smartphone customers aren’t content with just the basics anymore. We are confident that L Fino and L Bello will be strong options for customers seeking performance and feature-rich smartphones at competitive prices.”

-           Dr. Jong-seok Park, president and CEO, LG Electronics Mobile Communications Company


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