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Apple Pay on NFC-enabled iPhone 6 and iPhone 6 Plus Recreates Retail Shopping Experience, Includes on-App Purchases

Apple Pay on NFC-enabled iPhone 6 and iPhone 6 Plus Recreates Retail Shopping Experience, Includes on-App Purchases Image Credit: ApplePay

The new iPhone 6 and iPhone 6 Plus come with Apply Pay, the Near Frequency Communications (NFC) feature that allows users to make payments using their smartphones. Apple announced tthis week that via the groundbreaking NFC antenna design, the new iPhone smartphones offer users the ability to make the payments easily and securely while ensuring the privacy of their transactions.

According to Apple, with Apple Pay, users can just add credit and debits cards from American Express, MasterCard and Visa issued by popular banks such as Bank of America, Capital One Bank, Chase, Citi and Wells Fargo (with Barclaycard, Navy Federal Credit Union, PNC Bank, USAA and U.S. Bank to be added to the list in due course) and start making payments without the need to bring cash or credit cards. Bloomingdale’s, Disney Store and Walt Disney World Resort, Duane Reade, Macy’s, McDonald’s, Sephora, Staples, Subway, Walgreens and Whole Foods Market are some of the early retailers that will be supporting Apple Pay in addition to App Store, where the Apple Pay can be used to pay for downloads. In addition, Apple Pay can also be used to shop online using Apps such as Uber app, Target app or Panera App. 

Apple in its statement said that Apple Pay will also work with the newly announced Apple Watch, extending Apple Pay to over 200 million owners of iPhone 5, iPhone 5c and iPhone 5s worldwide. With Apple Watch, users can make payments at over 220,000 merchant locations across the US that have contactless payment enabled. 

"Security and privacy is at the core of Apple Pay. When you’re using Apple Pay in a store, restaurant or other merchant, cashiers will no longer see your name, credit card number or security code, helping to reduce the potential for fraud. Apple doesn’t collect your purchase history, so we don’t know what you bought, where you bought it or how much you paid for it. And if your iPhone is lost or stolen, you can use Find My iPhone to quickly suspend payments from that device.”

-        Eddy Cue, Senior Vice President of Internet Software and Services,Apple

"JPMorgan Chase has been pleased to collaborate on Apple Pay to create a better, faster and safer payments system, which puts the customer first, creating an exceptional customer experience for consumers and merchants. Everyone wins."

-        Jamie Dimon, chairman and CEO, JPMorgan Chase & Co

"We’re providing our customers with tools to make their financial lives better, including our 30 million digital banking customers. For them, better means simple and convenient. Apple Pay is another exciting move in that direction.”

-        Brian Moynihan, CEO of Bank of America

"Apple Pay is the kind of innovative thinking that brings the worlds of online and offline commerce closer together. We’re excited to work with Apple to offer Card Members and merchants a simple and secure way to make purchases in stores and on apps.”

-        Ken Chenault, CEO of American Express

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