US-based mobile platform, Syntonic is expanding its sponsored content app, Freeway by Syntonic into India.
The Freeway by Syntonic application is now available on the Google Play Store for prepiad mobile subscribers on the leading Indian mobile carriers, including Airtel India, Vodafone India, Idea Cellular, and Reliance Mobile.
Freeway by Syntonic enables application developers, content publishers and advertisers to reach, acquire, engage and monetize mobile users. Syntonic said that it will work with content and app publishers in India to leverage Freeway by Syntonic’s “download and use” data rewards service, offering an innovative user engagement solution which provides a more cost effective approach for acquiring and engaging users.
Inaugural publishers participating in this launch include Reliance Games, the mobile gaming division of the Reliance Entertainment-Digital Group; Nazara Technologies, a leading mobile games developer, publisher and exclusive distributor for premier game developers such as Electronic Arts; and Zapak Digital Entertainment, India’s largest online casual gaming site.
Rahul Agarwal, President and Co-Founder of Syntonic
We are proud to be working with our launch partners, representing the premier leaders in the India mobile gaming industry, to provide the next generation advertising and engagement platform in this vibrant and growing market.
Amit Khanduja, CEO of Reliance Entertainment – Digital
India is at an inflection point for mobile entertainment, and Freeway’s offers of data rewards provides a compelling, differentiated way for us to attract new consumers, keep them actively engaged with our extensive catalog of games and provide tailored offerings for the Indian market.
