Verizon will introduce a paid version of its Go90 video streaming service in the first quarter next year, according to Barclays in its report to its trading clients about Verizon. The new service will be similar to what T-Mobile is offering via its 'Binge On', allowing subscribers to enjoy unlimited video streaming without eating into their monthly data allocation. According to Barclays analyst Amir Rozwadowski, companies will also be paying Verizon to have their specific content cap-exempt. Verizon launched Go90 as a free, ad-supported mobile video service in September, targeting the millennials.
The new service by Verizon may prompt FCC investigations as sponsored data and zero-rating of selected content fall under the net neutrality ruling. Recently, the FCC have asked Comcast, AT&T and T-Mobile to explain their data policies to ensure that they meet FCC's net neutrality guidelines.