‘Go90’ - Verizon’s Ad-Sponsored OTT Service, to Leverage LTE Multicast

‘Go90’ - Verizon’s Ad-Sponsored OTT Service, to Leverage LTE Multicast Image Credit: Verizon

Go90, according to Variety, will be the new Over-the-Top video and music streaming service slated to be introduced by Verizon later in summer of this year. Go90 carries both live and on-demand content, according to Variety. 

Verizon however, has not officially announced the launch of the service, but the largest Operator in the US, during the second quarter earnings call said that they are "absolutely going to be ready to go by late summer". And interestingly, Verizon is said to leverage LTE multicast, a technology that most of smartphones in Verizon's network can support, to deliver some of the live content. 

The mobile-first video service which is targeted for millennials will initially be launched via free, ad-sponsored data, which means that the OTT video content will not be counted against the subscribers' monthly usage quota. 

Variety also managed to pull some details from the staging site where Go90 promises to bring “live music, exclusive events, best of web content, sports, prime time and more"..."We wanted to create a mobile-first, video-based app that can keep up with you and your on-the-go social life, one that features completely immersive live and on-demand content, no matter where you are or where you’re going. No cord required."

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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