BT, last week launched a new free service, 'BT Call Protect' to crackdown on nuisance calls by enabling its home phone customers to divert unwanted calls to a junk voicemail box.
BT estimates that the BT Call Protect service could divert up to 30 million nuisance calls a week to a junk voicemail box – preventing them from irritating customers. The exclusive Call Protect Service has been designed so it is easy for customers to switch on and simple to manage from the home phone or online.
The latest research carried out for BT shows that on average people receive four nuisance calls a week and that 60 per cent find nuisance calls stressful. More women say they find nuisance calls stressful than men do, with two thirds of women and just over half of men revealing they find these stressful. More than a quarter of people are concerned about their parents or grandparents getting nuisance calls in case they are conned.
The BT Call Protect service is the first of its kind in the UK, combining network intelligence with the ability for customers to control the calls they receive, either from the home phone or online.
The launch of the BT Call Protect service has been made possible by a technological breakthrough, which has been achieved by harnessing huge computing power to analyse large amounts of live data. This analysis enables network experts at BT’s centre in Oswestry in Shropshire to identify rogue numbers – typically those that make enormous numbers of calls - and to add them to a BT blacklist.
It works proactively to divert calls before they even reach and irritate a customer unlike reactive blocking where the customer has been troubled and where the numbers used by nuisance callers are changed frequently to avoid detection.
Although the BT blacklist will divert the top offending nuisance callers, for calls not captured by the technology, customers will be able compile their own personal blacklist, by adding individual unwanted numbers. They can add a number simply by dialling 1572 after receiving the call or by going online.