The largest mobile operator in Latvia, Latvijas Mobilais Telefons (LMT) and the mobile payments company Fortumo, Tuesday announced the launch of direct carrier billing on Google Play. The billing option is available to both postpaid and prepaid customers.
More than 1 million LMT subscribers can now purchase apps, in-app items and digital content from the app store by charging payments to their mobile phone bill.
LMT is the second carrier from the mobile operator group Telia Company to launch Google Play carrier billing through Fortumo. In November last year, Fortumo launched direct carrier billing on Google Play for Telia Estonia.
The same direct carrier billing integration used to launch Google Play will also be used by LMT to launch any other merchants connected to Fortumo’s platform. LMT will also get access to Fortumo Insight, a data analytics platform for carriers to track, analyze and grow their revenue from mobile payments.
In addition to Google Play, Fortumo’s direct carrier billing platform is used by digital media providers (Spotify, Sony, HOOQ, Gaana), gaming companies (EA Mobile, Gameloft, Kinguin, Rovio) and others. To enable carrier billing for these merchants, Fortumo has partnered with more than 350 mobile operators across the world.