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Vietnamobile and Fortumo Launch Direct Carrier Billing on Google Play

Vietnamobile and Fortumo Launch Direct Carrier Billing on Google Play Image Credit: Fortumo

The Vietnamese mobile operator, Vietnamobile (part of Hutchison Asia Telecom Group) and the mobile payments company Fortumo have launched direct carrier billing on the Google Play app store.

With the partnership, more than 10 million Vietnamobile subscribers can now conveniently purchase apps and in-app content from the app store by charging payments to their phone bill.

In Vietnam, credit card penetration is below 2% while more than 40% of people own a smartphone with the number expected to continue growing during the coming years. Carrier billing is among the most popular payment methods in Vietnam which means this is the first time many Google Play users can make payments on the app store.

In addition to connecting leading app stores, Fortumo said it provides access to large digital merchants in other segments such as music and video streaming (Fortumo recently announced a partnership with Spotify in Asia), social networking and gaming, which can be activated by carriers with the same integration. Thanks to partnering with Fortumo, carriers also get access to Fortumo Insight, a sophisticated data analytics platform which helps carriers track and analyze revenue from app stores and assess the effectiveness of subscriber marketing campaigns.

Gerri Kodres, Chief Business Officer at Fortumo
Integration with Fortumo’s platform provides Vietnamobile with a robust and scalable solution for connecting them to the world’s largest digital merchants through one integration, along with superior analytics.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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