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EE Partners Twitter to be the First UK TV Platform to Offer ‘Watch with Twitter’

EE Partners Twitter to be the First UK TV Platform to Offer ‘Watch with Twitter’ Image Credit: EE

EE has formed a new partnership with the social networking service, Twitter to be the first UK TV platform to offer ‘Watch with Twitter’ functionality. 

The new feature means EE TV set top box viewers can quickly and easily see which shows are trending on Twitter – allowing them to discover and watch the most talked about programmes in real time.

Using data directly from Twitter UK, up to five of the highest trending live shows are highlighted in the EE TV electronic programme guide, and throughout the EE TV interface, with the Twitter logo in real time, as well as programmes starting in the next hour.

Meanwhile, in the programme view, EE TV will also include the official hashtag of major shows, so people can join in the conversation separately on Twitter. EE also plans to work with Twitter to add further Watch with Twitter functionality for EE TV customers in 2017.

EE is also updating its popular Replay functionality which allows customers to view the last 24 hours of TV from their favourite channels – ideal for those who arrive home late or want to watch a programme not available on catch-up TV.

At the same time, EE is increasing the number of Standard Definition channels customers can select on Replay from six to eight. Customers are also now able to refine what content is made available on Replay by programme category, with 10 options available including: Movies, Drama, Kids and Sport. 

Dara Nasr, UK Managing Director, Twitter
Great telly and Twitter have always gone hand-in-hand - people love talking about their favourite shows and our new partnership with EE makes it easier than ever to discover which programmes are creating the biggest conversations.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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