Belgian Telco Proximus has launched a new big data service called MyAnalytics to provide anonymized user location data to third parties such as local authorities, enterprises and event organizers who want to know more about the movements of customers or visitors.
Through the MyAnalytics portal, Proximus makes collected statistical information available and easily accessible to everyone, even to small entrepreneurs and local decision takers which don't have market researchers in their employ or can afford a large-scale market survey.
Starting at €700 per report, customers can request reports on people's origin, location and movements and are available 48 hours upon request. Reports may be requested for a specific location, period and visitor's profile: is it a day tourist, someone who stays or works somewhere for several days and someone from Belgium or abroad.
Proximus said its network maps a mobile's position at least every hour. As a result, the operator has a treasure trove of interesting data about the number of visitors to a particular location, their movements and their origin. The anonymous data are bundled to groups of at least 30 people.
Dominique Leroy, CEO of Proximus
MyAnalytics is a tool that gives economic operators insight into the origin, location and movements of their (potential) visitors. Thanks to reports based on mobile location data they can undertake more targeted promotion, align their staff and resources more closely with demand, establish a new business on the best site and manage traffic flows more effectively.
