NTT Communications(NTT Com), announced today that its new A2P SMS International Hubbing Service that enables enterprises to send Application to Person (A2P) SMS messages for marketing and authentication purposes to mobile subscribers overseas via short, secure routes. Messages from SMS aggregators (A2P SMS distributors) are relayed to mobile carriers worldwide via NTT Com's high-quality global network.
The service ensures that mobile network operators, which receive huge volumes of SMS from overseas, provide their subscribers with valid SMS by filtering out spam and other fraudulent SMS. The service also helps over-the-top (OTT) players, which deliver A2P SMS to overseas users, and A2P SMS aggregators to improve SMS reach rates and reduce latency.
The A2P SMS international hubbing service with anti-spam function boasts direct connection to high-quality route for reliable delivery to mobile network operator in Japan. Partnering with CLX, a Tier 1 global A2P SMS vendor, has enabled NTT Com to deploy its new A2P SMS International Hubbing Service rapidly and ensures a high-quality service that leverages CLX's expertise and system.
According to NTT Com, SMS usage is increasing due to its ease of use and high reach rate (percentage of messages that users view). SMS has become a marketing tool for enterprises and a means of sending authentication codes because it is not easily susceptible to identity fraud. The International A2P SMS market is growing at a rate of about 10% annually.