Openwave Mobility has expanded its Subscriber Data Management(SDM) portfolio with the launch of Smart Identity Manager(SmartidM) for mobile operators to effectively manage their subscribers’ data, and launch new services.
According to Openwave Mobility, use cases for SmartidM include centralized ID management for fraud prevention, delivering BingeOn type services and introducing micropayments that require collaboration between mobile operators and OTTs.
SmartidM is designed to able to handle both encrypted and non-encrypted sessions and a number of operators are deploying Openwave Mobility’s technology ahead of Apple’s deadline for new protocols. From January 1 2017, Apple will force all apps to comply with its App Transport Security (ATS) HTTPS encryption protocols. This will adversely impact mobile operators that do not have the technology to manage encrypted traffic. What’s more, mobile operators will not be able to use header enrichment to deliver a personalized experience to subscribers and monetize services.
Indranil Chatterjee, SVP of Product & Sales at Openwave Mobility
Apple’s mandatory move to HTTPS is part of a challenging trend for mobile operators. In some regions, nearly 80% of the data travelling on the network is encrypted and mobile operators are losing the ability to collaborate with app developers and deliver more tailored services to their subscribers.
