PCCW Media extends its footprint with the launch of MOOV, its over-the-top (OTT) music platform, in Vietnam. MOOV also became the first and only overseas digital music service provider to partner with Vietnam’s telecommunications service provider, Vietnamobile. Vietnamobile 3G subscribers will be able to enjoy MOOV service with free data.
PCCW said MOOV in Vietnam features a localized user interface and customizable playlists with the latest local and international content. Through signing deals with over 150 content providers in Vietnam, MOOV offers a comprehensive local music collection and an extensive library of the latest K-pop.
In addition to enabling subscribers to enjoy quality music entertainment anytime, anywhere, MOOV also rewards consumers’ support to legal music usage by bringing exclusive benefits, privileges and discounts at selected cafes and restaurants, karaoke bars and retailer outlets in Hanoi and Ho Chi Minh City.
Following the successful launch of PCCW Media’s OTT video service, Viu, across multiple markets in Asia, MOOV’s debut in Vietnam is a landmark development in the Asian OTT landscape, said the company in a statement.
Elizabete Fong, General Director of Vietnamobile JSC
Vietnamobile is committed to improving the quality of life of Vietnamese consumers through our extensive national distribution network, best value pricing and consumer-centric customer service. Our partnership with MOOV is a testament to our commitment by bringing unparalleled music experience to local mobile users.
Janice Lee, Managing Director of PCCW Media Group
With a compelling music offering of local relevance at an affordable subscription fee, and a superior user-experience, MOOV is well-poised to succeed with our distinctive value proposition to deliver quality, authorized content.
