Leading Cambodian mobile operator Cellcard has partnered with Fortumo to launch direct carrier billing. The partnership will allow over 4 million Cellcard subscribers to pay for digital content by simply charging payments to their mobile phone bill.
More than 15 million Cambodians own a mobile phone, of which 6 million are smartphones. Over the past year, local smartphone ownership has jumped from 26% to 40%. Only 5% of Cambodians, however, own a bank card, making online payments inaccessible for a majority of people.
Carrier billing provides an opportunity for both mobile operators and digital content merchants to grow their online payment reach in Cambodia through direct carrier billing, said Fortumo. The company claims that its direct carrier billing platform is used by leading app stores (Google Play, Windows Phone Store), digital media companies (Sony, Hooq, Gaana) and game developers (EA Mobile, Gameloft, Rovio).