Sprint Fires Back with Unlimited Freedom Plan

In its attempt to increase market share and to counter T-Mobile and AT&T's unlimited plans, Softbank backed US mobile operator, Sprint this week launches the Unlimited Freedom plan offering unlimited talk, text,and data for $60 a month for one line, $100 for two and additional $30 a month each for lines 3-10.

Sprint claims that the new Unlimited Freedom offers a better price point compared to similar deals from T-Mobile and AT&T’s. For example, two lines from T-Mobile will cost $120, $20 more than Sprint's offer.

Unlimited Freedom also comes with optimization for streaming video, gaming and music, delivering a high-quality viewing experience for mobile devices with video streams of up to 480p resolution, gaming up to 2mbps and music streams at extreme quality of up to 500kbps. With Unlimited Freedom, customers can stream all their favorite TV shows and movies and it’s all included with no overages.  

Overland Park-based Sprint boasts that it doesn’t limit customers to “free” streaming for only chosen content providers(like T-Mobile's 'Binge-on'), it treats all video streaming as equal. 

At the same time, Sprint’s prepaid brand, Boost Mobile will also offer a new simplified unlimited offer, Unlimited Unhook’d- giving customers unlimited talk, text and optimized streaming videos, gaming and music and unlimited nationwide 4G LTE data for $50 a month for one line, $30 a month for a second line up to five total lines.

Marcelo Claure, Sprint president and CEO
There can be a lot of frustration and confusion around wireless offers, with too much focus on gigabytes and extra charges. Our answer is the simplicity of Unlimited Freedom. Now customers can watch their favorite movies and videos and stream an unlimited playlist at an amazing price.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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