Tele2 Group has extended its partnership with Modern Times Group (MTG) to launch a new Over-the-Top(OTT) service, Viaplay with high quality OTT sports, movie and TV content service to its mobile customers in Baltic. As the Rio 2016 Olympic Games kick off in the beginning of August, Tele2 customers all over the Baltic region will be able to enjoy more online content from the event via the OTT service.
MTG is an international entertainment group with operations in six continents that include TV channels and online platforms, content production and distribution businesses, radio stations, multi-channel networks (MCN) and eSports.
Viaplay features thousands of hours of movies, TV series, kids’ content and the best live sports including UEFA Champions League football, English Premier League football, Formula 1 motor racing, EuroLeague basketball, KHL ice hockey, boxing and all the action from the Rio 2016 Olympic Games. The service will be available to Tele2 customers through mobile subscriptions in a range of packages and campaigns.
Tele2’s said that its 4G population coverage is continuously growing and is now above 97 percent in the region. The smartphone penetration also continues to increase at a rapid pace, making this partnership highly beneficial for Tele2’s customers.
Allison Kirkby, CEO, Tele2 AB
We are delighted to be extending our partnership with MTG into the Baltic markets. Our newly built out world class 4G networks will enable Baltic consumers to enjoy seamless mobile connectivity whilst enjoying great content from Viaplay. This partnership unlocks the power and flexibility of wireless connectivity combined with high quality OTT sports, movie and TV content.
