Virgin Mobile officially began operations as the first mobile virtual network operator (MVNO) in Peru. It has reached an agreement with Telefonica to use their infrastructure to offer prepaid phone services in the country.
The UK-based Operator expands its service in Latin America to Peru, after successfully running the service in Chile, Colombia and Mexico under Virgin Mobile Latin America (VMLA).
The operations in Peru will be led by Steve Logue, who has considerable mobile experience in the region and was a key player in launching VMLA’s first three operations. Virgin Mobile Peru will bring the same propositions it has been known for - the ability to serve a youthful market with prepaid data services; and a fanatical approach to customer service.
The Operator will be competing with Movistar, Mexican Claro, Entel Chile and Bitel Vietnamese who are the current MNOs in the Peruvian market. VMLA is backed by a strong, diverse investor base including the investment arm of Singapore goverment, Temasek and Hermes Growth Partners co-founded by Juan Villalonga, former Chairman and CEO of Telefonica.
Steve Logue, CEO & President, VMLA
We will super-serve the 18-34-year-old market with simple ‘no contract’ data plans with no small print or tricks, treating all customers like Rock Stars.
