China-based mobile payment firm, Union Mobile Pay, is working with Syniverse to enable banking institutions across China to enhance their customer loyalty programs by providing premium cardholders with free, unlimited Wi-Fi access on their mobile devices when traveling to Taiwan and Thailand. The collaboration allows banking institutions to sponsor the cost of their cardholder’s access to the Internet via Wi-Fi so that users do not incur data costs while roaming.
Union Mobile Pay says that the rise of mobile payments has increased its consumers’ needs for Internet connectivity anywhere they go to make purchases, and that the collaboration with Syniverse and financial intuitions to provide unlimited, free Internet connectivity ensures that banking customers are easily able to make purchases on their mobile devices when they are outside of their home countries.
The sponsored Wi-Fi collaboration is part of a trial that Union Mobile Pay is offering cardholders of its banking partners in China. The banking institutions are able to use the free Wi-Fi offers as a way to enhance customer loyalty by offering it as a frequent banking reward, and Union Mobile Pay is able to drive increased use of its mobile payment service.
George Guo, Vice President and Managing Director, Enterprise Solutions Group, Asia Pacific Sales, Syniverse
Consumers want to use more data and enjoy richer mobile experiences, and brands and operators are just beginning to realize the revenue opportunity and customer-engagement benefit sponsored access can deliver.
