Orange has signed a partnership with Fortumo to launch direct carrier billing in 29 markets that the company is operating.
The first country where the payment solution has been launched is Poland where more than 16 million Orange Polska subscribers will be able to make online payments by charging purchases to their mobile phone bill.
According to the World Bank, only 17% of Poles have a credit card, which means online payments are unavailable to most people in the country. At the same time, 41% of Poles already own a smartphone and consume digital content online. SuperDataResearch estimates carrier billing to be the 2nd most popular payment method in Poland (19.4%) after digital wallets for payments in games.
Fortumo’s direct carrier billing platform allows users to make payments over a data connection by confirming purchases with one click on their phone. Payments are processed without any additional information required from the mobile user, which provides a significant conversion improvement compared to any other online payment method.