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Telenor Launches Digital Health Service in Bangladesh

Telenor Launches Digital Health Service in Bangladesh Image Credit: Telenor

Telenor has introduced its digital health service, dubbed Tonic in Bangladesh to offer access to primary healthcare including insurance solutions, medical professionals, health content and discounts for hospitals. Tonic aims to be the first digital offering to connect the dots across the healthcare ecosystem and address the full spectrum of wellness and health needs through a mobile-based integrated digital service. 

Tonic has been offered in the first phase exclusively to the 57 million Grameenphone customers - providing them a variety of free or opt-in services. The offering is centered around each member's unique health needs and is designed to provide incentives that promote greater health over the long term, said Telenor. It features the following: 

1. Tonic Jibon ("Life") is one of the first Bengali-language services to provide free high quality, science-backed information on how to build a healthier and happier life for members.

2. Tonic Daktar ("Doctor") enables members to access high quality and immediate medical advice on basic health topics via phone 24 hours a day, seven days a week at an affordable rate of Tk 5 per minute, without the traditional barriers of distance, cost, or safety concerns. Tonic Daktar is designed to decrease the healthcare burden on the brick and mortar system.

3. Tonic Discounts offers exclusive discounts up to 40% on key services at more than 50 popular hospitals across Bangladesh

4. Tonic Cash provides members Tk 500 if s/he been hospitalized for three consecutive nights or more, paid directly to a member's mobile banking wallet. Powered in partnership with local insurance partner Pragati Life Insurance Limited, Tonic Cash serves to mitigate financial risk for Bangladeshi families as well as play a role in building credibility of insurance providers. 

Sigve Brekke, President and CEO of Telenor Group Chief Technology Officer,  Vodafone
Health and particularly digital health has the potential of becoming an integral part of our development as the customer's favorite partner in digital life, and there is no better place to start than Bangladesh.

Sajid Rahman, CEO of Telenor Health Chief Technology Officer,  Vodafone
We strongly believe the introduction of Tonic into the healthcare ecosystem will improve health care attitudes and perceptions by allowing everyday people easy access to aspirational information for preventative health, hospital discounts and expert medical advice instantly without prohibitive costs.

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Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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